21st September 2018

AKZONOBEL NAMES COLOR OF THE YEAR

Spiced Honey has been unveiled by AkzoNobel as ITS Color of the Year for 2019. The shade was selected following expert research into global trends, insights and consumer behavior.

Intended to capture this year’s corporate theme, “Let the light in,” the warm amber tone is being marketed under decorative paints brands such as Dulux, Coral, Levis and Flexa.

The company described it as a versatile and contemporary choice, complementing a wide variety of lifestyle and interior design preferences. It also is designed to expres the new sense of optimism felt throughout the global trend research that was carried out.

“Today’s reveal of Spiced Honey is another milestone in empowering consumers worldwide to choose paint colors with absolute confidence,” said Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “It’s a color that can be calming or nourishing, stimulating and energizing, depending on the light and colors surrounding it.”

Trend research is a vital part of identifying the Color of the Year, playing a major role in helping AkzoNobel meet the needs of its customers around the world. While the Color of the Year is of major significance for the decorative paints market, the insight that is gathered is also highly relevant to AkzoNobel’s coatings portfolio. For example, the Specialty Coatings business translates the annual trend research for customers in the consumer electronics and automotive markets. Meanwhile, color stylists at the Wood Coatings division use the information to offer on-trend color selections for product developers and designers in major markets, such as furniture, cabinetry, flooring and building products.  

“Our latest trend research shows that people around the world are experiencing a renewed sense of energy, optimism and purpose,” continued Van Gent. “We want to reach out, engage with others and make things better. Spiced Honey reflects those desires. Last year, many of us were left unsettled by global events, so we closed our doors to retreat and regroup. Now we feel ready to open our windows and let the light in.”

The company’s Global Aesthetic Center has been responsible for trend analysis, color research, color design and art direction for more than 25 years. Each year, leading design professionals from all over the world are invited to come together to capture the mood of the moment, which is then translated into the annual color palettes.  

The choice of Spiced Honey has also inspired four related color palettes. They are designed to stimulate consumers and make it easier for them to experience the Color of the Year via the use of various tools, such as wet testers and the Visualizer decorating app.

www.akzonobel.com