24th January 2019

AKZONOBEL PREDICTS GOLDEN YEAR

AkzoNobel's annual global study of color trends has identified a shade of gold as Color of the Year for 2016. The color was chosen by an invited panel of design and color experts to make recommendations for the company's ColourFutures 2016 color trend guide.

“Color is an integral part of our business and sharing our knowledge with people around the world means everyone can be inspired and benefit from its transformative impact,” said Ruud Joosten, the AkzoNobel executive committee member responsible for decorative paints. “Studying global color and design trends also allows us to stay at the cutting-edge of what consumers want.”

Now in its 13th year, ColourFutures 2016 focuses on one overall theme – Looking Both Ways – with gold identified as the color that best connects all the keys trends for next year.

“Gold exemplifies the overall theme of duality,” explained Heleen van Gent, Head of AkzoNobel's Global Aesthetic Center. “It's bright enough to attract attention, while subtly referring to history and heritage. So it represents a fusion of our past, our present and our future.”

The study was developed by the company's Global Aesthetic Center. The study drew from a multitude of influences, from fine art to technology, design to nature, architecture to fashion, and music to popular culture.

www.colourfutures.com