20th March 2019

AKZONOBEL SHOWCASES 2019 COLOR AND STYLING TRENDS FOR WOOD COATINGS

AkzoNobel recently released its color and styling trends for furniture, cabinetry, flooring, and building products.

Spiced Honey is the 2019 AkzoNobel Color of the Year.

Robert Haley, Color Trends Manager for AkzoNobel’s Wood Coatings business, says two top trends are centered on customization in design and the influence urban housing is having on the home furnishings industry.

“We are seeing a strong desire for customization in design, and research is revealing consumers expressing their individual styles – for example, through reclaimed flooring used on statement walls and repurposed vintage pieces in homes,” says Haley. “Collaborative spaces are also becoming more important as populations in urban areas continue to expand, leading to more residents living in large collaborative environments that are more cost-effective than individual houses or apartments.”

There are four wood finishing trends for 2019 that transcend design:

Dichotomy – the importance of two tones, multiple layers and contrasting styles in a space

Authentic – organic forms that include weathered, wire-brushed finishes where imperfection is admired

Luminous – pearl and metallic finishes on luxurious looks that include velvet touches

Retro-Classic – modern influences with a traditional soul

Bob Averett, Color Design Manager, says, “Our job is to inspire our customers with translations of these trends into unique wood finishes and to ensure that they are capable of running these designs in their factories across the world. We help designers reflect and accent the Color of the Year, Spiced Honey, by offering interpretations based on contrasting tonal palettes to deliver an on-trend room aesthetic.”

www.akzonobel.com