22nd October 2020

AKZONOBEL SUPPORTING ARTIST’S WORLD RECORD ATTEMPT

Artist, Sacha Jafri, is attempting to create the largest canvas painting ever made. He’s using AkzoNobel’s Dulux products and hoping to paint his way into the record books.

Jafri’s project – which aims to raise $30 million for charitable causes within health and education and connect a billion people around the world – involves creating a painting 160 meters long. He’s been in lockdown at Atlantis, the Palm, in Dubai, since the beginning of the COVID-19 outbreak, where his artwork, The Journey of Humanity, is being created.

He isn’t doing it alone. He’s invited children from around the world to send in drawings themed around isolation and connection, which he’ll paste into circular portals inside the mammoth painting. They’ll act as windows intended to lead us to a better tomorrow, as seen through the eyes of children, he says.

“We’ve always believed that paint has the power to transform people’s lives and this is a fantastic way for us to support an amazing initiative through our global ‘Let’s Colour’ program,” says Stephanie Kraneveld, Global Marketing Communications Manager Paints. “The Humanity Inspired project aligns perfectly with our own commitment to inspiring communities through color and we’re delighted to have an exclusive partnership with such a visionary and exciting artist.”

Jafri says his initiative, Humanity Inspired, aims to be a catalyst for true societal change through the hearts, minds and souls of children. “I aim to connect the world and reconnect humanity to ourselves, each other and ultimately the soul of the Earth. I’m delighted to have the support of Dulux and AkzoNobel in this record-breaking project, which has been called the ‘largest artistic, social and philanthropic initiative in history.’”

Jafri’s project is being supported by Dubai Cares, UNICEF, UNESCO and the Global Gift Foundation charity. He also has the backing of the UAE government. Once the work is completed, the canvas will be split into 60 individually framed, numbered, signed and catalogued artwork pieces and sold via an online charity auction.

Jafri, known as “The Pioneer of Magical Realism”, is a celebrated artist whose work is owned by the likes of Barack Obama, Bill Gates, George Clooney, Leonardo DiCaprio, and Madonna.

AkzoNobel’s Let’s Colour program was launched in 2009. More than 2,000 projects have been completed to date.

www.letscolourproject.com