22nd October 2020

BASF LAUNCHES WATERBORNE BASECOAT LINE FOR BODY SHOPS OF THE FUTURE

BASF’s Coatings division recently launched a new refinish product line. By increasing product efficiency and significantly lowering the environmental impact, the products meet the high expectations of modern body shops, BASF says.

During the development of the waterborne basecoat line, the focus was put on sustainability. The formulation optimizes processing properties for fast and efficient application and enables spray painters to produce efficient, environmentally friendly refinishing results.

Aside from reducing CO2 emissions due to shorter process times in the body shop, the value of volatile organic compounds (VOCs) is consistently below 250g/l, the lowest on the market, BASF says.

“Innovation is a key pillar of BASF’s growth,” says Dirk Bremm, President of BASF Coatings division. “The Coatings division has always been committed to exciting the market with the best surface solutions. With the development of our new refinish product line, we have anticipated the challenges of the changing refinish market and support our customers when it comes to cutting emissions and becoming more efficient and sustainable.”

The line is the result of intense research and development by cross-functional teams as well as customer feedback.

“The customers are in the center of everything we do and we rely on their feedback to provide the best solutions possible,” says Fabien Boschetti, Director, Global Marketing, BASF Automotive Refinish Coatings Solutions. “Together, we tested the products under real-life conditions and got the confirmation that the paint system is capable of reproducing millions of colors on the market under all climate conditions. When comparing with existing basecoat lines in the market, on average, customers can expect savings of up to 35 percent in overall process times through faster application and shorter flash-off cycles. Another 20 percent savings can be made as material consumption is reduced.”

BASF says the new waterborne basecoat line is not only about paints; it is a complete set of solutions for the body shops of the future. Customers can benefit from new, ergonomic mixing stations that can be tailored to their individual needs. An additional web-based reporting tool helps body shop managers keep tabs on business operations. To make customers, insurance companies, fleets, car manufacturers and other stakeholders aware of the quality and sustainability standards of the body shop, a certified auditing program has also been established.

The new line, including all additional services, will be rolled out under BASF’s refinish brands Glasurit and R-M globally beginning in Q3 2020 in selected countries.

www.basf.com