20th June 2019

PANTONE ANNOUNCES THE COLOR OF THE YEAR 2019: LIVING CORAL

Pantone, provider of professional color standards and digital solutions for the design industry, recently announced PANTONE 16-1546 Living Coral as the Pantone Color of the Year 2019, an animating and life-affirming shade of orange with a golden undertone.

Pantone says in reaction to the onslaught of digital technology and social media increasingly embedding itself into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing the innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies the desire for playful expression.

Pantone says the color emits the desired, familiar and energizing aspects of color found in nature.

"Color enhances and influences the way we experience life," says Laurie Pressman, Vice President of the Pantone Color Institute. "As a shade that affirms life through a dual role of energizing and nourishing, PANTONE 16-1546 Living Coral reinforces how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time." 

www.pantone.com