September 28, 2023
Each year, designers for BASF’s Coatings division create a new collection of colours to inspire automotive designers around the globe. This year, non-human intelligence was a strong driver for the creation of the ON VOLUDE collection from Automotive Colour Trends by BASF for 2023-2024.
When BASF’s designers looked at what their trend signals were telling them, they realized it’s time for a color update, as the classic automobile colour wheel has had
its day. Non-classic automotive hues emerged, propelling colours through a series of shifts reflecting a positive mood, with a focus on lighter shades and the exploration of new, expressive colour spaces.
ON VOLUDE provides exciting colours that also adopt an increasing focus on sustainability and functionality. As customers rely on the BASF collection to design automotive colours for their future models, one will see the new direction on the road or in the driveway in the next three to five model years.
